Photo: Screenshot from website
A lot of things can happen in 5 seconds. I know that sounds like an overzealous statement but it’s true. Let me give you some examples: you can reach 100 km/h (62 mph) with more than 10 cars in BMW’s current line-up. Satisfied?
Furthermore, your whole life can change by looking at a photo for just 5 seconds. For that we have the world renowned Snapchat app that is being used for various other reasons too (we won’t go any further in detail).
BMW saw an opportunity here and seized it. As the holiday season is also here, they combined two ideas into one: the BMW Holiday Snowchat. What is it? Well, it’s a funny idea that lets you write your own custom message in snow on the windshield of a BMW X4.
Kirshenbaum Bond Senecal + Partners helped put this thing in motion and allow you to share your message on Facebook, Twitter or e-mail. Remember the 5 seconds we mentioned earlier? That’s how long the person who receives it has to admire your creation before it disappears. Something like snow in spring.
"We wanted to keep it very simple and tap into behavior that's already out there with people who are online and using their phones," said Paul Renner, executive creative director at Kirshenbaum Bond Senecal for AdWeek.
Hey, we’re all for it and just let us tell you, it can get pretty addictive. Don’t waste too much time creating all sorts of greetings, like we did! You’ve been warned! To start, just go to the special website.
BMW saw an opportunity here and seized it. As the holiday season is also here, they combined two ideas into one: the BMW Holiday Snowchat. What is it? Well, it’s a funny idea that lets you write your own custom message in snow on the windshield of a BMW X4.
Kirshenbaum Bond Senecal + Partners helped put this thing in motion and allow you to share your message on Facebook, Twitter or e-mail. Remember the 5 seconds we mentioned earlier? That’s how long the person who receives it has to admire your creation before it disappears. Something like snow in spring.
"We wanted to keep it very simple and tap into behavior that's already out there with people who are online and using their phones," said Paul Renner, executive creative director at Kirshenbaum Bond Senecal for AdWeek.
Hey, we’re all for it and just let us tell you, it can get pretty addictive. Don’t waste too much time creating all sorts of greetings, like we did! You’ve been warned! To start, just go to the special website.
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