Back in August we were telling about the UK branch of Mercedes-Benz preparing to reveal a special documentary-style of fashion films in support of the manufacturer's long time preoccupation with style and fashion.
A total of four episodes were filmed, all of them obviously featuring a Mercedes-Benz model – in this case the A-Class – that's being driven by TV and Radio Presenter, Reggie Yates.
“Style Pit Stop is the perfect opportunity for me to not only indulge one of my passions, but also fish around the wares of some of my favorite celebrities,” said Yates at the time. “Style is such a personal thing and this is my chance to really learn about what makes some of our most stylish exactly that.”
While the videos are commercials per se, the wooden marketing usually associated with these type of films is almost missing, with the accent being put mainly on the candid interaction between Yates and his guests and a rather casual "elephant in the room" feel of the Mercedes-Benz A-Class W176.
The first two episodes features Tinie Tempah, known as an up-and-coming English Rapper:
Episode II is the second part of the Tinie Tempah interview:
Episode III Reggie Yates meets fashion model Daisy Lowe:
Episode IV presents an interview with TV presenter Dermot O'Leary:
Alex handled his first real steering wheel at the age of five (on a field) and started practicing "Scandinavian Flicks" at 14 (on non-public gravel roads). Following his time at the University of Journalism, he landed his first real job at the local franchise of Top Gear magazine a few years before Mircea (Panait). Not long after, Alex entered the New Media realm with the autoevolution.com project. Full profile
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