SEAT Presents New UK Ad Campaign

SEAT decided to take a new approach and started an aggressive advert campaign which runs from December 19 on the Internet, on TV and across printed media.

The new ads show the famous Cupid flying above an Ibiza Cupra and targeting people. Needless to say, each person hit by the arrow falls immediately in love with the car. The campaign which costs a few million pounds includes 4,000 bus stop billboards all over the UK, as well as ads in important glossy lifestyle magazines like Empire, Q, Heat, Closer and Now. The campaign is set to keep running in 2010.

It took five nights to film the ads in the central business district of Johannesburg in South Africa. The producers used the latest computer-generated imagery, plus super-slow motion cameras, to create the unique pictures.

As you might expect, the campaign will also be present on Facebook. SEAT’s Cupid will have its own Facebook profile, while viral videos of both the TV advert and an interview with its main character will be appearing on YouTube.

“The premise of this campaign is built around the obvious love for SEAT’s sexy new Ibiza models,”
said SEAT UK National Communications Manager Rob Taylor.

“But, SEAT being SEAT, we knew we couldn’t go for the clichéd image of a Cupid-style persona. We wanted to develop a different type of character, an archer with real attitude and street cred who spreads the love for Ibiza in an inimitable way.”

If you liked the article, please follow us:  Google News icon Google News Youtube Instagram

Would you like AUTOEVOLUTION to send you notifications?

You will only receive our top stories