SEAT is determined to bring a fresh flavor to its name and thus the company hasn’t just released a facelifted Ibiza and a new Leon, but also a different logo, which has made its debut on the latter.
Thus, the new SEAT logo, is set to appear on the streets next year, when the fresh Leon is scheduled to make its debut. The designers wanted to create a simpler image, so the logo could be more easily recognizable. Thus, the central bar was removed, leaving the other elements unchanged - the company couldn’t afford to change the identity of the logo altogether, as its own brand image isn’t that strong.
Let’s hear a short description of the new logo, as offered by the automotive producer itself: this represents the “"precision and elegance of the brand’s design language".
Let’s hear a short description of the new logo, as offered by the automotive producer itself: this represents the “"precision and elegance of the brand’s design language".