What else is there? Well, just like Volkswagen, SEAT isn't too crazy about aggressively expanding its lineup and chasing profits. Three pillars will stand to hold up the foundation onto which the strategy will be placed: "models with a high-profit margin, customer satisfaction and most attractive employer."
A fresh start also requires a fresh face to lead the company. So, as of October 30, Luca de Meo replaced Jürgen Stackmann at the helm of SEAT.
"I want to acknowledge the effort and dedication of all SEAT employees over the last few years. From this day forward, I join SEAT with the same passion and commitment to the brand that you have demonstrated. SEAT has the potential to design and produce high-quality cars. We work consistently, we are passionate, fast, flexible and we have the technology. I am convinced that the strategy we are presenting today will be a huge success," de Meo said.
A short bioLuca de Meo left Fiat Group in January 2009 and joined Volkswagen in August as head of marketing for the VW passenger car brand. In September 2012, he became Member of the Board of Management for Sales and Marketing at AUDI.
LEAPSEAT's new management strategy is called LEAP and involves adapting the existing facilities to fit a new platform. Martorell's Line 1, where the Ibiza range is made, will be changed in line with a new platform. Most likely, we are dealing with the SUV, which will debut in the first half of 2016, most likely at the Geneva Motor Show.
Work will be carried out in the Bodywork facility between late December and mid-January. This will cause interruptions to Line 1 and the non-renewal of around 100 temporary placement contracts, SEAT says.