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Scoop: Infiniti Q50 Eau Rouge Was Wrapped in Vinyl for Beijing

Remember the Infiniti Q50 Eau Rouge concept, the track-focused "what if", "let's hope" that Nissan is parading right now? Of course you do, since the car has been shown at every major motor show so far this year, starting with Detroit in January and Geneva in March.
Infiniti Q50 Eau Rouge Being Wrapped 9 photos
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However, in that time it's undergone a few changes. In March, Infiniti announced it has successfully fitted an engine, producing over 500 horsepower. After that in April, it went from gloss red to a deep shade of brushed metallic burgundy for its Chinese debut at the Beijing Auto Show. Most people didn't notice, but we did and recently we also found out who's responsible for the color change.

Hong Kong car wrapping firm Impressive Wrap recently posted these images of what they call "a special guest that came for help all the way from UK". Clearly, these photos show the Eau Rouge being wrapped, especially since you can see the heat guns being used to shrink the vinyl under the bonnet.

A very important concept car from a luxury brand, wrapped in plastic for Asia's biggest car event of the year – clearly, this shows that wrapping has taken a mainstream role, like we always said it would.

The latest word from Infiniti is that the Q50 Eau Rouge will cost a lot more than a BMW M3, which is roughly the same size. Speaking to Motor Trend, Infiniti President Johan de Nysschen said said the car will be built in low volumes of about 250 to 500 a year for two years and might be subsidized.

 
 
 
 
 

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