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Scion Thinks It Has Too Many Dealerships

Scion built its name by offering cheap and trendy cars for young Americans, with the xB and tC being the most popular ones. However, they might have overdone it in a way.
Scion tC 1 photo
Photo: Scion
The Toyota sub brand Scion currently has about 1,000 dealerships across America, just 200 fewer than its Japanese parent, despite having a smaller portfolio and sale volume. By comparison, Volvo has round 300 dealers, Lincoln has 325, Infinity around 200 and MINI just 115, so according to Auto Pacific analyst Dave Sullivan, Scion could be better off with around 350-500 dealerships placed in more strategic locations.

“We’re looking real closely at the whole brand and the products and the cadence and where we go from that,”said Toyota US group vice president Bill Fay. “I think we’re in a good position with what (the) FR-S is doing, and tC, and we’ve got some work to do to finalize and finish the products that will be coming in the second half of this decade to keep the brand where we want to be.”

Full story at WardsAuto
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