Scion Still Pondering Compact Pickup

Although owned by Toyota, Scion is one of the brands that continue to rely on the same old models, revised every year with only minor upgrades such as special trim levels or exclusive features. Still, Toyota's president of the North American division confirmed at the 2010 North American International Auto Show that Scion will introduce two new vehicles for the US market.

Obviously, details are still an enigma for all of us, but if we are to trust the rumors surrounding this matter, one of the new Scions is to be based on the iQ concept revealed some time ago. On the other hand, the second model might come in the form of a compact pickup truck, likely based on the A-BAT concept displayed by Toyota at the 2008 NAIAS.

Scion's representatives are not ruling out such a possibility and admit that a pickup truck could impress Scion's targeted young audience.

Talking for, Jack Hollis, Scion’s General Manager, confirmed that a pickup truck sold under the Scion badge is a possible scenario for the future. He hasn't mentioned, however, a possible timeframe for us to get the model. Still, judging by Toyota North America president's statements, the compact pickup truck should be here before the year end.

“Toyota has such a strong heritage of doing a very good job with youth and with trucks, when you look at (the Toyota) Tacoma – I’m not trying to be too cocky, but we pretty much have owned that segment for a long time. We have to find a niche. I think there is room for it," he stated.
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About the author: Bogdan Popa
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Bogdan keeps an eye on how technology is taking over the car world. His long-term goals are buying an 18-wheeler because he needs more space for his kid’s toys, and convincing Google and Apple that Android Auto and CarPlay deserve at least as much attention as their phones.
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