Both Scion and the PlayStation handheld are things we’d call “not as good as they used to be. That’s going to change for the automaker with the introduction of the FR-S sportscar. So, how can Sony jump on this bandwagon?
Between May 1st and July 31st, Scion will offer a free PlayStation Vita handheld games console with every Scion iQ in the hopes of attracting the younger buyer. So, will it work?
The Scion city car is priced at $15,265, excluding a delivery, while the game system is a couple of hundred dollars. But if we were 16 and were sitting on that sort of money, the Dodge Dart would probably get it.
“Scion is very proud of the iQ’s intelligent and functional design,” commented Jack Hollis, Scion Vice President. “Similar to the PS Vita, the Scion iQ comes loaded with premium technological features, has a focus on functionality, is concentrated into a suitably small package and most importantly is tons of fun."
The Scion city car is priced at $15,265, excluding a delivery, while the game system is a couple of hundred dollars. But if we were 16 and were sitting on that sort of money, the Dodge Dart would probably get it.
“Scion is very proud of the iQ’s intelligent and functional design,” commented Jack Hollis, Scion Vice President. “Similar to the PS Vita, the Scion iQ comes loaded with premium technological features, has a focus on functionality, is concentrated into a suitably small package and most importantly is tons of fun."