Scion Invites the US Army to the Battle of the Builds

Scion is using its customization philosophy to offer a bespoke competition. The company has launched a unique car customization challenge only open to active duty military personnel.

The “Battle of the Builds” competition debuted on May 3, when teams of dedicated service members were offered the chance to describe their ultimate modification process for a Scion xB based on a $15,000 budget. A total of 25 semi-finalists were selected, with their proposals available on the contest's dedicated website.

The "Battle of the Builds" contest will tap into the creativity, teamwork and can-do attitude of today's U.S. Military and challenge them to design a customized Scion xB.

Now through June 30, military personnel as well as civilians can browse the website and vote for their favorite customized Scion xB. The three finalists will be announced on July 6 and will be offered use of a Scion xB and $15,000 to make their projects real. Teams will have 12 weeks to finish their projects.

One of the cars will be selected as the Grand Prize winner, with the team being invited to the 2010 Specialty Equipment Market Association (SEMA) Show in Las Vegas to display their modified xB in the Scion stand.

"Scion knows and appreciates the job our military does every day," says Jack Hollis, vice president of Scion. "Members of our military work as a team and have unmatched technical and mechanical skills. This contest is designed to let our service members showcase these talents in a fun and exciting way. Creating a design competition especially for the military is one of the ways Scion thanks and salutes our country's finest."
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About the author: Andrei Tutu
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In his quest to bring you the most impressive automotive creations, Andrei relies on learning as a superpower. There's quite a bit of room in the garage that is this aficionado's heart, so factory-condition classics and widebody contraptions with turbos poking through the hood can peacefully coexist.
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