That's because, as you could easily figure out, fewer customers mean reduced revenue, and reduced revenue requires cost-cutting measures since there’s no other way around for a business that must stay on profit.
And American Airlines has found a rather unexpected way to reduce costs, though the company claims it’s all in an attempt to “help conserve fuel and prevent confusion about what services are currently offered,” as per a recent report.
The airline has decided to pull all its espresso machines from Boeing 777, Boeing 787, and Airbus A321T aircraft, which means that first-class flyers would most likely have to stick with regular coffee or tea for the time being.
In other words, American Airlines claim the espresso machines are just disposable weight, so in theory, getting rid of them should help reduce fuel consumption, which at the end of the day is obviously an efficient cost-saving measure.
But on the other hand, it could be a decision that might eventually backfire because, you know, with more people getting the vaccine, things are slowly returning to normal, and the travel trends, too, are recovering. So American Airlines’ choice to give up on espresso machines may actually take some first-class flyers by surprise, especially when they ask for a coffee, and instead, they get just a glass of water.
Not to mention early-morning flights when instead of an espresso, you’d just have to stick with just a regular cup of coffee.
UPDATE: For additional clarification, AA is only removing espresso machines (mainly used on first-class flights), not all coffee machines from its aircraft. We've updated the article to better reflect this.