Saturn Owners Given $2,000 to "Stay in the Family"

It seems like General Motors is starting to learn some things from its past errors and is now trying to convince Saturn owners to stay in the family by offering them up to $2,000 in incentives for buying a car under one of its four "core" brands. The campaign started on February 2, runs through March 31 and includes several 2009 and 2010 Buick, GMC, Chevrolet and Cadillac models.

However, in order to be eligible for the incentive, Saturn owners must have purchased their car at least six months ago. What's interesting is that participating consumers are not required to trade in their car, Autonews reported quoting an e-mail submitted by General Motors to clients.

The US-based manufacturer decided to wind down the Saturn brand after several failed attempts to sell the unit to interested suitors. The official confirmation came in October 2009, with the whole process to last several months.

"Saturn customers and owners will continue to be able to purchase and have their vehicles serviced at Saturn retailers during this process. Once the wind down is complete, Saturn owners will still be able to have their vehicles serviced at other GM dealerships. We will be communicating with our customers very soon to explain the next steps in this process," Fritz Henderson, at that time CEO of General Motors, said in a statement when announcing the end of the Saturn brand.

For more information on GM's latest offer for Saturn owners follow this link.
If you liked the article, please follow us:  Google News icon Google News Youtube Instagram
About the author: Bogdan Popa
Bogdan Popa profile photo

Bogdan keeps an eye on how technology is taking over the car world. His long-term goals are buying an 18-wheeler because he needs more space for his kid’s toys, and convincing Google and Apple that Android Auto and CarPlay deserve at least as much attention as their phones.
Full profile


Would you like AUTOEVOLUTION to send you notifications?

You will only receive our top stories