Saturn Outlook Demand Grows, GM Recalls 900 Workers

Curiously enough, Saturn, a brand which is days away from an official selling to a new investor, performs well in such a difficult economic environment and even helps GM, still the owner of the company, hire some new some staff. According to a report by The Detroit News, General Motors is recalling 900 employees at the Lansing area, following a boost in demand for Buick Enclave, Saturn Outlook and GMC Acadia crossovers.

The American manufacturer will create a second shift at the Delta Township plant on August 24, in spite of the job cut announced back in December. GM spokeswoman Sherrie Childers Arb said the company hasn't set a timeframe for the second shift but in case demand for the aforementioned vehicles falls again, it could reduce workforce once again.

"Those vehicles are performing well, and we need the volume," Childers Arb said.

General Motors has already announced that Penske Group is the new owner of Saturn, with the new investor expected to save some 13,000 jobs from around 350 dealerships and Saturn facilities.

"This is the combination of two iconic teams: Saturn and Penske," Saturn general manager Jill Lajdziak said in a press release. "GM had the vision to create Saturn and has the desire to see it succeed in the future."

"There has been a groundswell of support for Saturn, with our retailers and owners urging us to save the brand. We heard their call loud and clear, and it inspired us as we worked to secure Saturn's future."

"Saturn has a passionate customer base and outstanding dealer network,"
Roger Penske, Penske Automotive Group chairman added. "For nearly 20 years Saturn has focused on treating the customer right. We share that philosophy, and we want to build on those strengths."
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About the author: Bogdan Popa
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Bogdan keeps an eye on how technology is taking over the car world. His long-term goals are buying an 18-wheeler because he needs more space for his kid’s toys, and convincing Google and Apple that Android Auto and CarPlay deserve at least as much attention as their phones.
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