autoevolution
 

Sam Page Wants to Take a Virtual Ride With You In the 2015 Lincoln MKC

Let's not beat around the bush: the all-new MKC premium crossover is Lincoln's make-or-break model, featuring all the best the American manufacturer has to offer at this moment. But great looks, modern powerplants and luxury features aren't worth anything without a good marketing campaign.
Sam Page and the 2015 Lincoln MKC 1 photo
Photo: Lincoln
This is where Samuel Page steps in. The 37-year old American actor is best known for his roles in popular Hollywood blockbusters such as 'The Brotherhood' and 'Valediction', as well as popular television series like 'CSI: Miami', 'CSI: New York' and 'Mad Men'.

However, Sam hasn't been contracted by Lincoln to bore the life out of you with his filmography, but to take you on a ride with the automaker's 2015 model year MKC small utility vehicle. Designed as an immersive and interactive journey directed by you, the 'Dream Ride' virtual test drive platform was designed with customers needs in mind.

As the most important product for the Ford-owned luxury brand's turnaround in sales volumes and customer awareness, every important feature of the 2015 Lincoln MKC is demonstrated in POV perspective via the 'Dream Ride' platform. The virtual test drive experience is augmented by great graphics, sound effects and a soundtrack featuring the classic grunge favorite 'Vasoline' released in 1994 by American band Stone Temple Pilots.

Following the MKZ sedan to become the second all-new Lincoln in as many years as the brand continues its reinvention, the all-new MKC will be built at Louisville Assembly Plant and will hit dealerships in a few months.

The entry-level $33,995 front-wheel drive model is powered by a 2.0-liter EcoBoost four-pot producing 240 horsepower and comes with standard features such as push-button shifting for the automatic gearbox, e-brake, LED lights, 18-inch aluminum wheels, dual zone climate control, a premium sound system, cruise control, Sync with MyLincoln Touch and lots of other goodies.

Access lincoln.com/dreamride to get a taste of how life is like onboard the 2015 Lincoln MKC.

If you liked the article, please follow us:  Google News icon Google News Youtube Instagram X (Twitter)
About the author: Mircea Panait
Mircea Panait profile photo

After a 1:43 scale model of a Ferrari 250 GTO sparked Mircea's interest for cars when he was a kid, an early internship at Top Gear sealed his career path. He's most interested in muscle cars and American trucks, but he takes a passing interest in quirky kei cars as well.
Full profile

 

Would you like AUTOEVOLUTION to send you notifications?

You will only receive our top stories