Sales Increase for Mazda in 14 European Markets

Mazda Motor Europe ended a challenging fiscal year last month (April 2009 through March 2010), 14 countries achieving year-on-year growth in difficult market conditions. The company published the sales results for March 2010 and the prospects are promising.

Retail sales were at record levels in two European countries. In Poland, where Mazda founded its newest national sales company, the brand set volume records at 420 units, up 14 percent compared to the month of March 2009. The estimated market share, at 1.4 percent, represents also a new record for Mazda in Poland. Another performer for Mazda in Europe was Hungary, where the Japanese company achieved its best monthly share ever, predicted to be 3.1 percent.

Several other countries reported good year-on-year results as well. In the UK, Mazda achieved its second-highest March volume ever for passenger cars, selling 10,200 units. This represents an increase of 20 percent and consolidates Great Britain's status as Mazda's number one European market. In Austria retail sales stood at 1,900 units (+6 percent), while in Spain the volume was 1,300 units (+35 percent).

Mazda also reported growth in Switzerland, where a volume of 970 units (+40 percent) was achieved, in the Netherlands where Mazda sold 950 cars (+112 percent) and in BELUX (Belgium and Luxembourg) with a volume of 800 units (+51 percent).

In Scandinavia, Mazda recorded the biggest sales in Denmark, with a retail volume of 570 units (+7 percent), followed by Sweden with 490 units (+1.2 percent) and Norway, where Mazda sold 390 units in March (+22 percent). In Ireland, Mazda achieved a volume of 420 units in March (+171 percent), Slovenia recorded its second-highest March volume ever of 170 units (+3 percent) while Romania grew by 20 percent, to 127 units.
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