“This is our Independence Day,” said Saab President & CEO Jan Ake Jonsson. “We will be celebrating becoming masters of our own destiny again, being free to make our own decisions and back our own judgements.”
A part of the Trollhattan factory will be converted into an entertainment arena, it will be ‘open house’ at the Saab Car Museum, and many of the town’s bars and restaurants are expected to join in the festivities.
The factory entertainment program includes live music sessions, video shows, presentations, awards for top suppliers, a photo competition on the theme of ‘Independence’ and the announcement of Saab’s latest product news, including a unique special edition car.
A celebratory birthday cake - of which more than 300 will be produced – will be shared among all those attending. The event will be broadcast live for screening at Saab dealerships around the world and also recorded for video distribution.
Here are the automaker’s major achievements during the last 12 months:
• Concentration of all design, development and vehicle production at Trollhattan
• Reorganization of engineering and technical development processes
• Introduction of a new global, Saab-controlled sales and distribution network
• Creation of new business partnerships: e-AAM Driveline Systems, BMW engine supply, 9-3 ePower electric vehicle research program with several partners
• Establishment of SES (Saab Engineering Services) as an entrepreneurial business division marketing Saab expertise
• Launch of all-new Saab 9-5 Sedan and 9-4X, Saab’s first crossover vehicle
• Introduction of 180 hp, turbo diesel 9-3 Sport Sedan with class-leading 119 g/km CO2 emissions
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