“The Nomad’s first cinema viewing will take place in Stevenage on March 13. The Nomad cinema experience immerses audiences not only in the film but adds elements of theatre, music dressing and performance and this year’s nationwide tour is expected to attract more than 130,000 film lovers. Carat Sponsorship and Saab GB will be working closely with The Nomad to jointly market these events using a variety of traditional and more unconventional promotion,” stated the press release.
The visual adventure is scheduled to tour 150 locations across the UK and will present a wide selection of films, ranging from noir and silent to mainstream productions. The organizers have chosen a list os special ocations that include castles, abbeys, theatres, ballroms and country house estates.
“Saab is delighted to support The Nomad pop-up cinema adventure in 2011. The Nomad is an exciting and engaging new way to experience cinema and sits well with Saab’s own culture of challenging convention, so we’re pleased to be involved in this innovative new venture,” said Andy Biernacki, National Communications Manager at Saab GB.
"We’re currently in the middle of the biggest product offensive in our history with more new products set to launch over the next twelve months, as we continue to build brand momentum. The Nomad provides a great platform to reach a targeted audience.”
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