Saab 9-5 iPhone and iPad App Now Available

The revived Saab brand announced today it has decided to support the launch of its new 9-5 sedan with the availability of a new application for the iPhone, iPad and iPod Touch users. The app, which is available for free at the iTunes apps store, includes a video guide to the car’s main technical features, while offering users the possibility to paint it, equip it with a choice of wheels and view the results through a 360º rotation.

The carmaker also offers the chance to take a closer look at the car on Saab’s global website, where those interested can also see the car from all angles using the 360 overview function and can also design their preferred exterior by changing the car´s colour and wheel options.

“Saab customers and fans throughout the world are avid users of digital communication for instant access and this app is an important element of our innovative launch campaign for the new 9-5 model,” said Johan Grundin, Saab’s Interactive Marketing Manager. “It is designed to give an experience that is second only to actually driving the car.”

The new Saab 9-5 will be available in a choice of several engines, starting with 1.6-liter turbo and going as high as 2.8-liter units. Highlights of the new sedan include head-up information display (Pilot HUD), adaptive lighting (Bi-Xenon Smart Beam), adaptive cruise control, Saab DriveSense adaptive chassis with real-time damping control, keyless entry and starting, tri-zone air conditioning, dynamic parking assistance and Saab XWD with a rear eLSD and all-wheel-drive.

iPhone and iPad users interested in downloading the new app from Saab can do so by simply accessing the following link.