“We had to start from scratch,” Michael Colleran, COO of Saab Cars North America was quoted as saying by Autonews. “We've got a great team in place; we've got leasing; we've got the pipeline in place, and inventory is rising."
Earlier this week, Saab also announced it will begin shipping to Canada, where 2011 model year vehicles will be available at approximately 20 dealers. Locally, Saab will offer the Saab 9-3X crossover, the 9-3 sport sedan, 9-3 SportCombi, the 9-3 convertible-new 9-5 sedan.
In the US, OnStar vehicle assistance service will continue to be available on Saab vehicles. The service comes as a standard feature on the 9-3 Aero model and the new 9-5 range and offers support for Saab customers using trained advisors. OnStar covers multiple areas in order to provide safe traveling or offer assistance in case of emergency.
The Swedish carmaker also relocated this March, setting up camp in Royal Oak, Michigan. The company's new HQ will create about 2,000 jobs, as the company will invest $2.4 million to enhance its U.S. Sales and Marketing operations.