Photo: joe.ie
In case low-budget airline company Ryanair needed to add one more negative notch on its belt, a recent Which? survey names it the worst brand when it comes to customer service.
Whenever you fly low-cost, you expect some standards to be lowered. However, according to about 4,000 people surveyed by Which?, Ryanair is taking this one step too far, which leads to complaints and lack of trust in the brand, the Independent notes.
The survey looked at 100 British brands from all industries: airline companies, energy and telecoms providers, banks, high street stores. Airlines and providers fared the worst, with Ryanair being voted the absolute worst in its understanding of customer service, specifically when it comes to handling complaints.
Terms used to describe the airline include greedy, arrogant and sneaky, with most of those surveyed saying Ryanair prizes their own interest (and profit) over everything else. This newest wave of criticism comes after serious financial troubles that have led to changes to in-flight policy.
Despite being Europe’s airline with the biggest number of reported problems, it is also the most popular – still. In the survey, it got the lowest rating possible for customer service and handling of complaints, with many respondents saying it’s as if Ryanair is deliberately making things difficult for their customers so they can make more money off them.
By comparison, easyJet and British Airways scored infinitely better.
“While it’s good to see some familiar everyday brands flying the flag for great customer service, people spend a lot of money with their utility providers and on flights, so it’s disappointing to see some woeful performance across the board in those sectors,” Harry Rose, editor of Which Magazine, says of the findings of the survey.
“The best way to send a clear message to businesses about the importance of customer service is to spend your hard-earned cash with brands that make it a top priority – and don’t hesitate to complain if you feel you’ve been treated poorly,” Rose adds.
As many people who’ve flown with Ryanair have learned, complaining often leads to nothing.
The survey looked at 100 British brands from all industries: airline companies, energy and telecoms providers, banks, high street stores. Airlines and providers fared the worst, with Ryanair being voted the absolute worst in its understanding of customer service, specifically when it comes to handling complaints.
Terms used to describe the airline include greedy, arrogant and sneaky, with most of those surveyed saying Ryanair prizes their own interest (and profit) over everything else. This newest wave of criticism comes after serious financial troubles that have led to changes to in-flight policy.
Despite being Europe’s airline with the biggest number of reported problems, it is also the most popular – still. In the survey, it got the lowest rating possible for customer service and handling of complaints, with many respondents saying it’s as if Ryanair is deliberately making things difficult for their customers so they can make more money off them.
By comparison, easyJet and British Airways scored infinitely better.
“While it’s good to see some familiar everyday brands flying the flag for great customer service, people spend a lot of money with their utility providers and on flights, so it’s disappointing to see some woeful performance across the board in those sectors,” Harry Rose, editor of Which Magazine, says of the findings of the survey.
“The best way to send a clear message to businesses about the importance of customer service is to spend your hard-earned cash with brands that make it a top priority – and don’t hesitate to complain if you feel you’ve been treated poorly,” Rose adds.
As many people who’ve flown with Ryanair have learned, complaining often leads to nothing.
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