Outside of India, the name Tata Motors doesn’t ring any bell except to those who know their buses and commercial vehicles well. The owner of Daewoo Commercial Vehicles and Jaguar Land Rover, the Mumbai-based multinational is now interested in adding a luxury manufacturer to its portfolio.
There’s nothing official from Tata Motors to support the hearsay, but Bloomberg cites “people with knowledge on the matter.” From the report: Tata "will consider purchases of luxury marques that fit with its current portfolio, according to one of the people, who asked not to be identified because the information is private.” These being said, wait ‘till you hear some of the brands the mothership of JLR is allegedly targeting for buying.
Bloomberg highlights that Fiat Chrysler’s Maserati and Alfa Romeo divisions are prime candidates, but such a scenario won’t happen in the near future. The reason is Sergio Marchionne’s recent comment on the House of the Trident and the most overhyped Italian automaker of them all, saying that the two automakers are too immature to be ousted from FCA for big money.
The cited publication also brings into question Ducati, whose sale would support the Volkswagen Group’s post-Dieselgate comeback. That’s not feasible either, thanks in part to repeated negative answers from both Ducati and Volkswagen. What’s more, German trade unions have blocked the sale of the Italian motorcycle manufacturer which is controlled by luxury brand Audi.
If Tata Motors somehow manages to get its hand on Maserati, Alfa Romeo, or Ducati, then the most likely course of action is to put the automaker under the control of Jaguar Land Rover. The British group has seen a bit of a renaissance thanks to the continuous infusion of cash from Tata, and for what it’s worth, JLR is breaking sales records with each passing year.
In addition to a new automaker, Tata Motors is also interested in “purchases of technology companies that would boost the company’s efforts to roll out electric vehicles and autonomous driving systems.”
Bloomberg highlights that Fiat Chrysler’s Maserati and Alfa Romeo divisions are prime candidates, but such a scenario won’t happen in the near future. The reason is Sergio Marchionne’s recent comment on the House of the Trident and the most overhyped Italian automaker of them all, saying that the two automakers are too immature to be ousted from FCA for big money.
The cited publication also brings into question Ducati, whose sale would support the Volkswagen Group’s post-Dieselgate comeback. That’s not feasible either, thanks in part to repeated negative answers from both Ducati and Volkswagen. What’s more, German trade unions have blocked the sale of the Italian motorcycle manufacturer which is controlled by luxury brand Audi.
If Tata Motors somehow manages to get its hand on Maserati, Alfa Romeo, or Ducati, then the most likely course of action is to put the automaker under the control of Jaguar Land Rover. The British group has seen a bit of a renaissance thanks to the continuous infusion of cash from Tata, and for what it’s worth, JLR is breaking sales records with each passing year.
In addition to a new automaker, Tata Motors is also interested in “purchases of technology companies that would boost the company’s efforts to roll out electric vehicles and autonomous driving systems.”