Royal Enfield Motorcycles Boosts Production

Following the unexpected increase in demand for its new fuel-injected product line, Royal Enfield Motors decided to increase capacity and expand capabilities at its primary production facility for the United States. According to the company, this will nearly double production over the next three years.

The Indian motorcycle manufacturer announced it will invest in expanding production capabilities, including a modern paint studio, die and tooling upgrades, aesthetic and sheet metal refinements and new model development.

“Production at Royal Enfield has been running at full capacity for over a year, with demand generated by domestic and international markets continuing outpace supply,” a company statement reads.

The plan forecasts unit production growth from Royal Enfield’s 2010 unit volume of 52,000 to as much as 70,000 units for 2011, followed by up to 90,000 units for 2012 and finally 100,000 units or more for 2013.

“Royal Enfield has made a strong commitment to meeting international demand and responding to the needs and expectations its growing customer base. Consumer response to the new model line in the United States and elsewhere has been remarkably strong and it’s very encouraging to know that Royal Enfield will be ready as the market continues to grow,” Kevin Mahoney, President of Royal Enfield USA, said in a release.

Royal Enfield has been producing motorcycles for over 100 years, The company was founded in England in 1901, but in 1955, manufacturing of the brand moved to its new headquarters in Chennai, India. The new G5 and C5 model lines were introduced in the US in 2009, and combined a retro design style with the brand’s new Unit Construction Engine.