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Roush Names Steve Ford Head of Sales

Roush Performance announced over the weekend the promotion of Steve Ford, former regional sales manager for the eastern United States, to executive director of sales, North American Dealer Sales Channel. He will coordinate six regional managers and their dealer activities.

"Steve has done a great job as a regional manager for the past several years and the dealerships he has worked with have consistently been among the top ROUSH sellers. I’m confident that he can put this knowledge and experience to use on a national level and work with our other regional managers to elevate the entire ROUSH dealer base,” Joe Thompson, ROUSH Performance vice president & general manager said.

"This is an exciting opportunity and I’m ready to jump in and start working with all the ROUSH dealers across the country and not just those that had been in my territory. I think that we have some of the best regional managers in the business servicing these dealerships and together we can elevate the ROUSH brand in ways that will continue to make the dealers additional profits,” Ford concluded.

Separately, Jack Roush, the founder of the company, has been announced last week as one of the inductees of the National Motorsports Press Association Hall of Fame, together with Roger Penske, Rusty Wallace and Robert Yates.

"Jack Roush's induction to the NMPA Hall of Fame is a well deserved honor for a man who has impacted not only NASCAR but racing with his innovations and ingenuity throughout his career,” Dustin Long, President, National Motorsports Press Association said.
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About the author: Daniel Patrascu
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Daniel loves writing (or so he claims), and he uses this skill to offer readers a "behind the scenes" look at the automotive industry. He also enjoys talking about space exploration and robots, because in his view the only way forward for humanity is away from this planet, in metal bodies.
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