Roush Makes Sport Compact Market Comeback with Ford Focus Updates

Mostly known for their Ford Mustang and F-150 pickup truck performance packages, Roush Performance is set to return to the sport compact market with a series of updates for the Ford Focus and the Focus ST.
Roush Ford Focus ST 5 photos
Photo: Roush Performance
Roush Ford Focus STRoush Ford Focus STRoush Ford Focus STRoush Ford Focus ST
According to the company’s latest press release, 2012-2013 Focus and 2013 Focus ST owners can order Roush’s latest cold air intake kit, while Focus ST drivers can also acquire a high-performance cat-back exhaust. No word on pricing yet, but both components will be shipped starting July.

Later this year, Roush will also offer additional products for the Focus lineup, including PCM calibration upgrades, suspension components, wheel packages, as well as styling accessories for both the exterior and interior.

"We are very excited about expanding into this market segment,” said Tim Wheeler, VP of sales and marketing at Roush Performance. "We are dedicated to developing quality parts to support a variety of the performance minded automotive lifestyles and with the rapidly growing sport compact segment, the Ford Focus is a natural fit for Roush Performance."

If you liked the article, please follow us:  Google News icon Google News Youtube Instagram
About the author: Ciprian Florea
Ciprian Florea profile photo

Ask Ciprian about cars and he'll reveal an obsession with classics and an annoyance with modern design cues. Read his articles and you'll understand why his ideal SUV is the 1969 Chevrolet K5 Blazer.
Full profile


Would you like AUTOEVOLUTION to send you notifications?

You will only receive our top stories