Rossi Joins Team Lotus Young Drivers Scheme

Team Lotus have used their street demonstration event in Putrajava this weekend to make yet another F1-related announcement aimed at reaffirming its commitment to a long-time future in the Great Circus.

According to the latest press release from Team Lotus, the squad’s main backers, low-cost airline company AirAsia, have confirmed the expansion of the Team Lotus AirAsia Driver Development Program for the 2011 season. What this means is that more young talents from around the world will benefit from training and support from AirAsia to fulfill their dreams in motor racing.

American driver Alexander Rossi is the most important name to be confirmed as part of AirAsia’s scheme this year, as the Formula Renault 3.5 racer was also present at the demo event on Saturday alongside F1 race drivers Jarno Trulli and Heikki Kovalainen.

Other names that will be part of Team Lotus AirAsia Driver Development Program in 2011 include Formula Ford driver Matt Parry, and karters Tanart Sathienthirakul, Max Klinkby-Silver, Weiron Tan, Senna Iriawan and Daim Hishamuddin.

Motorsports have long proven to be a successful channel for brands to be associated with and AirAsia have long enjoyed a strong association with Formula One. We are proud to continue the relationship we started a year ago with Team Lotus, a young dynamic Anglo/Malaysian team, backed by a brand synonymous with motor racing,” said AirAsia Regional Head of Commercial, Kathleen Tan.

While we continue to leverage on our partnership with Team Lotus, we are also excited at the opportunity offered through the AirAsia Team Lotus Driver Development Program which provides us with the platform to develop more talent, more of our stars, our own content and ultimately, our own heroes.”

On behalf of Team Lotus and Team AirAsia I am absolutely delighted that we have now unveiled the Team Lotus AirAsia Driver Development Program,” added Riad Asmat, Team Lotus CEO and GP2 Team AirAsia Team Principal.

Since the very first days of Team Lotus we have wanted to give young drivers from Asia and around the world the chance to develop their talents and use our experience to help them achieve their goals, on and off track.”

The Team Lotus AirAsia Driver Development Program is being coordinated, since a year ago, by former F1 driver Alex Yoong.
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