Businessman Ayad Al Saffar lives in Stockholm, Sweden, where he owns a watch store chain. In a prepared statement, he says he waited 35 years to own a Rolls-Royce and, now that he does, he wanted something out of the ordinary for himself and his family.
And that, he got: Rose Phantom has roses in different stages of development and butterflies stitched on the interior. Al Saffar, in case you didn’t realize, also has a thing for flowers – so much so that he named his children after them. In fact, his daughter, Magnolia, was involved in the creative process for the Rose Phantom, choosing this very delicate shade of blue, Peacock Blue, for the exterior.
The exterior is painted Peacock Blue with Charles Blue accents, of which Rolls-Royce says they’re the start of the flower motif on the car because the car’s line “intertwines organically like the stem of a rose.” The calf leather rear seats come with extra cushioning and are in the same shade of blue.
The pattern of flowers is asymmetrical, unlike what you’d see in a well-manicured garden. Flowers are represented from blossom to bloom, and appear to be growing across the roof. It’s a stunning but still-delicate frenzy of flowers. Fiber optic lights inside the room give it a starry aesthetic.
“There is a transcendent beauty when a rose garden is in full bloom,” Rolls-Royce designer Ieuan Hatherall explains. “The patron wanted to create that same feeling of awe; an abundance of flowers to lift the spirit and celebrate nature's decadent beauty, in the Rose Phantom's serene interior.”
As they say, beauty is in the eye of the beholder and the only beholders that truly matter here are Al Saffar and the people at Rolls-Royce.
“Our extraordinary craftspeople at the Home of Rolls-Royce have achieved, with this car, something which can only be described as sublime,” Rolls-Royce CEO Torsten Müller Ötvös says in the same statement. “This is undoubtedly one of the greatest Rolls-Royce Phantoms of its generation.”
Money can buy almost anything, but not this Rose Phantom. “It became an amazing piece of art, and I will never ever ever sell this car,” the businessman says.