Photo: Rolls-Royce
Rolls-Royce is “the undisputed leader in the +€250k (equal to +$280k) segment,” or so they claim, and their annual sales hit an all-time record last year.
According to the Goodwood company, they shipped 5,586 vehicles to customers all over the world, including Greater China, Asia-Pacific, the Americas, and other regions, which represented a 49% increase over the very challenging 2020, and their order books “are full well into the third-quarter of 2022.”
Sales were driven by the new-gen Ghost, which was in its first full year of availability, the Cullinan luxury SUV, and the Phantom flagship sedan. At the same time, they also parted ways with a number of bespoke creations, such as the Phantom Oribe that was co-developed with Hermes, Phantom Tempus, Black Badge Dawn Landspeed Collection, and Black Badge Wraith.
“This has been a truly historic year for Rolls-Royce Motor Cars,” said CEO Torsten Muller-Otvos. “In the past 12 months, we have recorded our highest-ever annual sales, launched the latest addition to our Black Badge family, stunned the world with our coachbuilding capabilities, and made huge strides into our all-electric future.”
Besides stunning the world with their luxury vehicles, Rolls-Royce is looking at its inevitable battery-electric future. They announced their first zero-emission car, the Spectre, last year, and plan to launch it by late 2023. The EV will undergo an extremely punishing testing protocol, conceived by the auto firm, with a 2.5-million kilometer (+1.55-million mile) journey in different environments, meant to simulate more than 400 years (!) of use.
The Rolls-Royce factory in Goodwood is said to be operating at near-maximum capacity, on a two-shift pattern, and their overall workforce, which totals over 2,000 employees at Goodwood and other parts of the world, will be supplemented by 37 new apprentices that will join the company in September 2022.
Sales were driven by the new-gen Ghost, which was in its first full year of availability, the Cullinan luxury SUV, and the Phantom flagship sedan. At the same time, they also parted ways with a number of bespoke creations, such as the Phantom Oribe that was co-developed with Hermes, Phantom Tempus, Black Badge Dawn Landspeed Collection, and Black Badge Wraith.
“This has been a truly historic year for Rolls-Royce Motor Cars,” said CEO Torsten Muller-Otvos. “In the past 12 months, we have recorded our highest-ever annual sales, launched the latest addition to our Black Badge family, stunned the world with our coachbuilding capabilities, and made huge strides into our all-electric future.”
Besides stunning the world with their luxury vehicles, Rolls-Royce is looking at its inevitable battery-electric future. They announced their first zero-emission car, the Spectre, last year, and plan to launch it by late 2023. The EV will undergo an extremely punishing testing protocol, conceived by the auto firm, with a 2.5-million kilometer (+1.55-million mile) journey in different environments, meant to simulate more than 400 years (!) of use.
The Rolls-Royce factory in Goodwood is said to be operating at near-maximum capacity, on a two-shift pattern, and their overall workforce, which totals over 2,000 employees at Goodwood and other parts of the world, will be supplemented by 37 new apprentices that will join the company in September 2022.
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