autoevolution
Car video reviews:
 

Rolls-Royce Showcases the Beauty of Natural Elements for This Year's Art Basel

Art Basel is all about modern and contemporary works of the highest quality, so Rolls-Royce Motors figured it’s a good opportunity to show their customers how much they care for the world’s finest materials to create rare, unique and exquisite cars. To envision this, they commissioned filmmaker Isaac Julien with a film inspired by a letter written by Brazilian architect Lina Bo Bardi.
Rolls-Royce Showcases the Beauty of Natural Elements for This Year's Art Basel 1 photo
Art and luxury carmakers go hand in hand these days, or at least that’s what auto buyers should believe. It’s where some of the big players’ cash go to, and Rolls-Royce Motors is one of those taking their fair share of art-pie.

Since the 2015 Art Basel in Basel, Switzerland is just around the corner, the British automaker decided to unveil their project. Named Stones Against Diamonds, the work is commissioned as part of the Rolls-Royce Art Program. It will be shown at the Kirche Elisabethen, from 16 to 17 June.

And no, it’s not a scale model, nor is it in any way close to fashion. It rather qualifies as some documentary film. As we mentioned, Isaac Julien’s movie draws inspiration from a letter written by a Brazilian architect. More precisely, it examines themes of that letter, where she praises the beauty of natural elements over preferred precious stones.

The movie was filmed in remote Vatnajokull region in South East Iceland, using the breathtaking scenery of glistening ice caves as a set for the film. Julien portrays some of the most beautiful objects as the least precious in a conventional sense.

In a move providing technical challenges for the 50-strong crew, a larger version of the staircase was recreated during post-production before being merged, using CGI, replicating Bo Bardi’s famed spiral staircase,” Rolls-Royce explains. There’s a press release we listed below for those who want to find out more.

press release
 
 
 
 
 

Would you like AUTOEVOLUTION to send you notifications?

You will only receive our top stories