Rolls-Royce Phantom iPhone App Now Available

Fans of the British luxury auto brand who also happen to be iPad, iPhone and iPod touch users are now treated with a free Rolls-Royce Phantom App app. This allows users to create highly bespoke virtual models, including the ability to apply unique colour and interior trim combinations.

The Rolls-Royce Phantom App also features an image gallery showcasing bespoke features such as seat piping, veneer inserts, humidor and picnic sets.

According to the automaker, the company offers a palette of 44,000 colors for the Phantom and the app lets users create individual exterior finishes. The Bespoke Colour Match feature allows limitless and unique single and two-tone paint designs.

Using an iPad, iPhone or iPod touch camera, users could capture - for example - the color of a favourite lipstick or luggage, then apply it directly to the exterior of their virtual Phantom.

“Nearly all Phantom buyers demand some bespoke elements for their cars and the Rolls-Royce Phantom App showcases many popular options. One example is starlight headliner, a feature where hundreds of illuminated optical fibres are woven into the roof lining of the chosen Phantom model. Users can experience this interior ambiance interactively, thanks to the app’s ability to turn up or down the degree of illumination,” a company statement reads.

The Rolls-Royce Phantom App features 360-degree exterior views and three interior angles from the front, side and rear seat. It can be used to configure Phantom, Phantom Coupe and Phantom Drophead Coupe and follows the launch of the Rolls-Royce Ghost App in March last year.

Rolls-Royce Phantom and Rolls-Royce Ghost Apps are available free of charge from the App Store on iPhone, iPad and iPod touch or at the iTunes App Store.