Rolls Royce Opens New Store in Japan

Rolls Royce has just announced that it has appointed a new authorized dealer in Japan. Nicole MotorCars in Yokohama, Kanagawa Prefecture, which has an experience in the luxury car market of around 30 years, will begin selling Rolls Royces immediately, the British manufacturer announced in a release. The dealer is headed by Nico Roehreke, President and CEO of Nicole Group of Companies.

This is the second Rolls Royce store which opens its doors in Japan and the 82nd worldwide.

"This is an important milestone for the expansion of Rolls-Royce Motor Cars business in Japan, particularly as we add Ghost to our pinnacle range of cars. Ghost is the first of a new model series which will be unveiled at the Frankfurt motor show in September. We expect to be able to present the car in Japan during October," Rolls-Royce Motor Cars Regional Director for the Asia Pacific, Colin Kelly said.

"After more than 30 years in the Japanese luxury car market, our appointment as the Rolls-Royce partner in the Yokohama and Kanagawa area presents an exciting and significant new challenge to the Nicole Group of Companies," Nico Roehreke added.

Separately, Rolls Royce recently announced that it expects India to become the company's top market in the next 5 to 10 years, thanks to the stable economy in the country.

"We believe India will be the single most important market for Rolls Royce in the next 5-10 years," said Tom Purves, the chief executive of the company. "We're open-minded, and being within the BMW group network, we have access to all the purchasing power the group has and engineering opportunity that exists."