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Rolls-Royce Opens First Studio In Asia For Top Notch Customer Experience

Rolls-Royce has announced it will open its first studio in Asia. It also happens to be Rolls-Royce's first facility that will offer closed-course test drives.
Rolls-Royce Motor Cars opens first studio in Asia 9 photos
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The brand from Goodwood designed this customer experience center as a place to complement its existing dealer network. It is established in Incheon, South Korea, close to the Incheon International Airport. The facility will be opened on November 1, 2016, and it is divided into two private sections.

At first, visitors will be greeted by the “Car Gallery,” which showcases the latest creations from the brand. In a separate chamber and on appointment only, clients will enter the “Atelier,” which is a lounge where potential customers will be able to explore the bespoke world of Rolls-Royce.

The British brand designed the “Atelier” to bring the spirit of Goodwood in South Korea through luxury surroundings. Once inside, visitors will appreciate the depth of sumptuous detailing that is required to build a car made by this automaker.

Samples of wood, leather, paint, and other features available for order are on site, and those that have been moved by the spirit of this brand will be able to commission a bespoke model.

The facility also has a closed course that as a length of 2.6 kilometers, where they can experience a variety of models from Rolls-Royce in the company of specially trained instructors.

Evidently, the surrounding roads are also available for test drives. Interested clients will be able to learn the best way to ride or drive in a Rolls-Royce, which is a course we’d gladly take after a long day.

Rolls-Royce has opened studios in foreign countries before, but they were seasonal appearances, like the 2013 Rolls-Royce Studio in Cannes, or their second “Summer Studio,” which is located in Porto Cervo. The latter marked its third year in 2016, and even inspired two distinctive cars built by the British brand.

As we explained above, these studios opened by Rolls-Royce provide an intimate experience for potential customers, which is closer to a lounge than a traditional dealership.

Think of it like going to the pub with the salesperson that could get you the car of your dreams, but with more luxury that one would get in a regular vehicle or establishment, for that matter.

press release
 

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