The Ghost model represents one aspect that managed to help the automaker increase its sales levels, as it costs less than the Phantom. Thanks to this particular model, Rolls-Royce managed in 2010 to hit a record of 2,711 units concerning global sales and, compared to 2009, the increase represents 167%+.
The Ghost model price starts at $246,500 (EUR168,000), which, we might as well admit it, may be considered quite a bargain for a Rolls-Royce.
"One of the things that Ghost has brought is a more viable business case in more cities," Archibald said.
To boost its sales, the manufacturer intends to open more dealerships across the world, especially in China (where, up to this point, it has 8 and aims to reach 11 showrooms). Compared to any other country in the world, except the United States, that figure represents a milestone for the British automaker.
Archibald says that at this point the US is Rolls-Royce’s main market, but in the near future, China is considered to surpass it. He also says that this year, in the US, the British automaker will open four new showrooms reaching a the 81 mark.
The luxury market is in full recovery following the recession, and Rolls-Royce’s sales reflect just that. "It's definitely gone past the bottom and it's growing from that point," Archibald said.
It seems that no matter how much fuel prices may increase or how strict fuel emissions and fuel efficiency can be, there will always be a market for luxury cars that pay no attention to compromise.
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