Rolls-Royce Eyes Triple Sales Next Year

The economic turmoil has surely destroyed lots of automakers - General Motors and Chrysler are the two most obvious examples - but Rolls Royce is one lucky company that stays out of trouble. Wondering how could that happen? Well, its expensive models are paradoxically fairly attractive during the difficult economic times, with 2008 bringing the best sales in no less than 18 years, according to a report by

Rolls sold a total of 1212 cars worldwide last year but the brand expects to triple the figures by next year. How? you might ask. First of all, the upcoming Ghost is going to play a key role in Rolls' strategy, with this particular model expected to cause quite a stir when it will be launched in early 2010.

Rolls-Royce's director of sales and marketing, Graeme Grieve, says that the Ghost will attract lots of buyers worldwide, most of them new to the brand. Australian Rolls-Royce general manager Bevin Clayton projects annual sales of around 14 units even if the price has been increased to $1,075,000.

"A car like this is pocket change," Grieve said. "Most of our customers will have something on their wrist that's more expensive than this. The great advantage with us in our market is that no one has really gone anywhere, no one has lost their job. If you're worth $1.5 billion instead of $3 billion you still go out for a meal and you still buy a car."

But Rolls is not particularly afraid of competitors in the auto sector - and no, we're not talking about Geely who we're sure would like to be compared with Rolls - but of other luxury items manufacturers.

"There are so many competitors for RR that are not necessarily cars; a second car, a helicopter, replacing the yacht," says Rolls-Royce chief executive Tom Purves. "In our customers' minds those are all things that could prevail."
If you liked the article, please follow us:  Google News icon Google News Youtube Instagram
About the author: Bogdan Popa
Bogdan Popa profile photo

Bogdan keeps an eye on how technology is taking over the car world. His long-term goals are buying an 18-wheeler because he needs more space for his kid’s toys, and convincing Google and Apple that Android Auto and CarPlay deserve at least as much attention as their phones.
Full profile


Would you like AUTOEVOLUTION to send you notifications?

You will only receive our top stories