Rolls-Royce Announces Record 2011 Sales

Pininfarina Rolls-Royce Hyperion 1 photo
Photo: Rolls-Royce
If you’re willing to attend the hottest new year start party in the UK, you should probably visit the Rolls-Royce office. Allow us to explain: the luxury brand has recently released its sales figures for 2011, announcing that this was a record year.
Rolls-Royce managed to convince 3,538 customers last year, a figure that can be translated into a 31 percent over the one registered in 2010. We have to mention that the previous record was set back in 1978, when the carmaker sold a total of 3,347 vehicles.

In terms of volume, China was the company’s largest market, being followed by the US. The increase was led by the Asia Pacific region, where sales increased by 47 percent. The company also registered hefty booms in Germany and Russia, where sales doubled compared to the ones registered in 2010.

The best-seller was the Ghost, together with the Extended Wheelbase model, with a helping hand also coming from the new Bespoke customization program - the carmaker tells us that almost all Phantom customers used this last year.

Rolls-Royce is planning to increase the production capacity at Goodwood, with the new development scheduled to debut in February next year.
If you liked the article, please follow us:  Google News icon Google News Youtube Instagram
About the author: Andrei Tutu
Andrei Tutu profile photo

In his quest to bring you the most impressive automotive creations, Andrei relies on learning as a superpower. There's quite a bit of room in the garage that is this aficionado's heart, so factory-condition classics and widebody contraptions with turbos poking through the hood can peacefully coexist.
Full profile


Would you like AUTOEVOLUTION to send you notifications?

You will only receive our top stories