Roll-Royce Expands Bespoke Program

Things seem to be going real well for the British luxury car brand Rolls Royce, as the company has just announced it is further expanding its Bespoke operation due to growing customer demand for bespoke items.

The bespoke division will add team members, including designers, engineers and project management staff, doubling the headcount by the end of 2011. In fact, it will bring the number of Bespoke experts throughout the business to over 50.

This year, Rolls-Royce has seen a significant increase in customer demand for personalized bespoke features, transforming the brand's super-luxury cars into unique hand-crafted masterpieces which are as individual as their owner’s fingerprints.

In order to satisfy demand, the business is recruiting additional Bespoke designers as well as engineers in manufacturing and project management functions. Operational support functions will also expand in various areas including product marketing and sales.

“Bespoke operations are not limited to design and development of automotive parts. Bespoke allows Rolls-Royce customers the luxury of commissioning motor cars to suit their personal lifestyles,”
the company explains. Examples of bespoke items include picnic sets that are colour-matched to a car’s interior, carefully selected luxurious interior materials or the creation of seamless storage for an owner’s favourite belongings.

“The ability to bespoke one’s vehicle has always been at the heart of Rolls-Royce so it is very encouraging to see that after more than one hundred years at the very pinnacle of the automotive world, our Bespoke services are still very much in demand from customers all over the world today,” explained Member of the Board and Director, Sales and Marketing, Jolyon Nash.
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