Titled “Roger Federer and the SL. Timeless Legends,” the 2-minute ad is as weird and funny as they get. The sportsman and the SL are described as being “two rare performers whose greatness is undisputed.” As for the ad per se, Mercedes-Benz tells us to expect a “video that’s unlike anything you’ve seen before.” Yup, that weird. Press play and you’ll understand why.
Roger Federer is endorsing Mercedes-Benz products since 2010, the year in which the German manufacturer signed the tennis player to be a brand ambassador. Before the model year 2017 SL-Class, Federer has endorsed goodies such as the SLS AMG Roadster, GLA-Class, and AMG GLE63 Coupe.
While we wait for the next-generation Mercedes-Benz SL-Class to arrive in the calendar year 2019 for the model year 2020, let’s focus our attention on the current SL. True to its name (Sportlich-Leicht as in Sport Lightweight), the R231 SL-Class is produced almost entirely from light yet strong aluminum.
In Europe, the range starts with the SL 400 Roadster and its twin-turbo V6. The same car is called SL 450 Roadster in the United States of America, with retail prices starting from $86,950. A 2017 Mercedes-AMG SL63 Roadster as the one driven by Federer will set you back $151,350 sans destination.