Robby Gordon, the driver and owner of the NASCAR team wearing the same name will be presenting at the Talladega Speedway this weekend an energy drink he himself created, called Speed Energy.
To be featured on the No. 7 Toyota he will be driving at Talladega, the drink is expected to sell quite good. Perhaps good enough to allow Gordon to finance his team. In fact, Gordon already plans to use the drink as a sponsor for his team.
"We're going to sell [so much] product that you're going to shake your head wondering how it happened," Gordon said. "It's so easy for me to promote this brand. It's our brand. It's about a lifestyle that so many people dream about going fast."
If the drink doesn't sell good, the future doesn't look bright for the team owner/driver either. Gordon has already decided to give up a full-season racing in the series because of the lack of sponsors.
"Running a 36-race schedule doesn't work for Robby Gordon," Gordon said. "It's over as far as that goes. We're going to have a lot of fun. We'll show up and race NASCAR. NASCAR is something I want to do. We're going to win races again. I'm very frustrated about the performance of our program."