By all accounts, the Range Rover should sell about ten or so units, and that in a good year. There is simply no logical argument for a luxury SUV with decent off-road capabilities, and yet with the likes of Bentley Bentayga or Lamborghini Urus, there seems to be no limit to how expensive these vehicles can get.
Not that the Range Rover lineup is cheap. The British SUVs sell for well over $100,000, and if you dip into the more exclusive SVO models, you're looking at prices close to $200,000 or even more, if you go crazy with the extras.
However, considering the brand's history, it's not like Range Rover has a choice. SUVs are all the company has always done, and since it's been doing it well, it saw no reason to step sideways and branch out into other segments.
That looks set to change to a certain degree with the (re)introduction of the Road Rover nameplate. The first model to bear this monicker is expected to be an electric crossover built on the same platform as the next Jaguar XJ full-size sedan, but not everyone seems to agree.
Brazilian digital artist Kleber Silva believes that Land Rover would be better off if it built a Road Rover sedan borrowing the brand identity of the Range Rover SUVs. There are lots of "rovers" there, but do try to keep up.
His Photoshop skills may not be on par with those of other people you can find on the Internet toying with cars, and yet his proposal has us sold. If Road Rover made a sedan, Jaguar's sales would probably be in trouble (even though they would likely sell for more money than the Coventry-based models).
The fact he constructed his rendering on a Jaguar XE doesn't help with the proportions either, but we should just focus on the front end for now. Thanks to the much slimmer Velar, the Range Rover design can now be translated into a shorter vehicle with ease, meaning the company should be fine if it decided to go even less SUV-like than a crossover and enter the limousine market.
Back to the real world, we have a little over a year until the Road Rover model will be unveiled, most probably at the 2019 Los Angeles Auto Show. As for a Road Rover-branded sedan, that could prove to be a much longer wait. But at least we can now get a better idea of what it is we would be waiting for.
However, considering the brand's history, it's not like Range Rover has a choice. SUVs are all the company has always done, and since it's been doing it well, it saw no reason to step sideways and branch out into other segments.
That looks set to change to a certain degree with the (re)introduction of the Road Rover nameplate. The first model to bear this monicker is expected to be an electric crossover built on the same platform as the next Jaguar XJ full-size sedan, but not everyone seems to agree.
Brazilian digital artist Kleber Silva believes that Land Rover would be better off if it built a Road Rover sedan borrowing the brand identity of the Range Rover SUVs. There are lots of "rovers" there, but do try to keep up.
His Photoshop skills may not be on par with those of other people you can find on the Internet toying with cars, and yet his proposal has us sold. If Road Rover made a sedan, Jaguar's sales would probably be in trouble (even though they would likely sell for more money than the Coventry-based models).
The fact he constructed his rendering on a Jaguar XE doesn't help with the proportions either, but we should just focus on the front end for now. Thanks to the much slimmer Velar, the Range Rover design can now be translated into a shorter vehicle with ease, meaning the company should be fine if it decided to go even less SUV-like than a crossover and enter the limousine market.
Back to the real world, we have a little over a year until the Road Rover model will be unveiled, most probably at the 2019 Los Angeles Auto Show. As for a Road Rover-branded sedan, that could prove to be a much longer wait. But at least we can now get a better idea of what it is we would be waiting for.