Photo: scootercommunity.com.au
One cool initiative comes from Canada’s Rider Training Institute, in the shape of a new campaign aimed at both drivers and motorcyclists. This road sharing awareness campaign started in the Greater Toronto Area, and involved spreading out tip-sheets via social media and displaying printed posters in select locations.
This awareness campaign differs from most other similar endeavors, as it coveys useful safety-related information to both drivers and motorcyclists by putting them in relation, helping them understand that traffic safety is a two-way street, so to speak. Sharron St. Croix, Executive Director of the Rider Training Institute adds that the new campaign is designed in such a way that responsibilities are placed to both drivers and riders side-by-side, ensuring that more people get the right message.
Road sharing best practices are the key element to safer roads, the Rider Training Institute believes, and presenting them from both sides will help drivers and riders see the “bigger picture”, with each more aware of certain dos and don’ts in relation with the traffic condition and other fellow motorists.
The campaign is even smarter as it conveys a truth often overlooked by drivers and riders alike: it’s rather seldom when the blame for a crash belongs 100% to only one side. This could in turn, help all road users reconsider their position and habits while in traffic, make them more aware of the risks everybody takes when driving or riding.
Ontario’s annual road safety reports (ORSAR) show that since 2008, the motorcycle fatalities have an almost equal distribution among single and multi-vehicle crashes, easing the Rider Training Institute’s decision to start a campaign targeting driver and motorcyclists alike.
The Rider Training Institute (RTI) is a national not-for-profit association that offers comprehensive motorcycle licensing and skills development training programs throughout locations across Ontario. Motorcyclists from all walks of life, both beginner and seasoned riders alike, choose the RTI as an ongoing partner in developing paths towards long term safe and enjoyable motorcycling careers.
Road sharing best practices are the key element to safer roads, the Rider Training Institute believes, and presenting them from both sides will help drivers and riders see the “bigger picture”, with each more aware of certain dos and don’ts in relation with the traffic condition and other fellow motorists.
The campaign is even smarter as it conveys a truth often overlooked by drivers and riders alike: it’s rather seldom when the blame for a crash belongs 100% to only one side. This could in turn, help all road users reconsider their position and habits while in traffic, make them more aware of the risks everybody takes when driving or riding.
Ontario’s annual road safety reports (ORSAR) show that since 2008, the motorcycle fatalities have an almost equal distribution among single and multi-vehicle crashes, easing the Rider Training Institute’s decision to start a campaign targeting driver and motorcyclists alike.
The Rider Training Institute (RTI) is a national not-for-profit association that offers comprehensive motorcycle licensing and skills development training programs throughout locations across Ontario. Motorcyclists from all walks of life, both beginner and seasoned riders alike, choose the RTI as an ongoing partner in developing paths towards long term safe and enjoyable motorcycling careers.
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