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Richard Hammond’s Wife Isn't Too Interested About the 2019 Ford Ranger Raptor

In the first instance, Richard took his co-workers to a meeting in a pickup truck of all things. Then came the turn of his daughters, and the third advertisement feature sees Mindy Hammond in the passenger’s seat. Our dearest Hammond and the people at DriveTribe, you can stop already with the 2019 Ford Ranger Raptor. Seriously, we had enough…
Richard Hammond's date night takes a turn for the worse 101 photos
Photo: screenshot from YouTube
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The British motoring journalist and presenter starts off by highlighting his midlife crisis for the third time in a row even though he turns 50 years old in December 2019. But on second thought, dying one’s hair and whitening the teeth can be translated to a midlife crisis.

Editing of the video is predictable as well, featuring shots of Hammond alone on the off-road part of the route. The biggest problem with this clip – as with the previous two advertisement features – is that Mindy doesn’t appear to be interested at all in his husband’s new pickup.

There’s no denying acting has its role in a commercial or review, but this doesn’t sit well with discerning enthusiasts and possible customers of the Ranger Raptor. Whoever thought this script and the clownishness that goes with it certainly hasn’t watched The Grand Tour.

“The gag at the end wasn't funny with the daughters, and it wasn't funny with the wife,” said a certain someone in a YouTube comment. “Oh great, Drivetribe is now an advertisement channel,” is how another viewer puts it, and “this went from kind of fun to just a cheap commercial” serves as proof to how a great motor vehicle can be ruined by bad marketing.

Come on, Richard, we’re getting bored with these ads! What’s next, driving your mother-in-law to Sunday church and taking a shortcut on the way there?

On that note, since when is 50 considered midlife? Researchers found that the condition – if you can call it that – can appear from the age of 45 or even later than 50. Looking at the bigger picture, some people who go through this type of crisis need help, not a pickup with a bi-turbo diesel and Fox shocks.

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About the author: Mircea Panait
Mircea Panait profile photo

After a 1:43 scale model of a Ferrari 250 GTO sparked Mircea's interest for cars when he was a kid, an early internship at Top Gear sealed his career path. He's most interested in muscle cars and American trucks, but he takes a passing interest in quirky kei cars as well.
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