Photo: Twitter/Guy Fieri
Lordstown Motors, which has promised to deliver the toughest electric pickup truck in the world and the first-to-market e-truck with the Endurance, is weathering a storm right now. But at least it counts on support from celebrities like Guy Fieri.
In March this year, short-seller Hindenburg Research published a very damning report on Lordstown, claiming it built a “mirage” around the Endurance electric pickup truck based on lies, misreported facts, and non-binding reservations. Lordstown has denied the claims, saying they’re either misleading or downright false and insists the Endurance is real and on track for a September delivery.
The company, now based in Ohio, restated the September delivery date with the announcement that the first Endurance Beta trucks had rolled off the production line. They’re just the first two of a planned 57-unit batch of Betas. Meanwhile, the Endurance Skateboard is getting ready to be shown and tested at the 2021 SCORE International San Felipe 250 in San Felipe, Baja California, Mexico.
Guy Fieri, world-famous restaurateur, chef, television personality, author, and unlikely style icon for his frosted tips that he will not let live in the ‘90s only, is with Lordstown. Seemingly out of the blue, he tweeted words of encouragement to the startup in the form of a congratulatory message. Lordstown responded with a thank-you and a “we’re happy to have you #RideWithLordstown,” which could mean that Fieri is one of the many private individuals to have booked a reservation on the Endurance. Lordstown says the Endurance is a better fit for fleets.
Of course, Fieri is a car guy himself, so it wouldn’t be that strange for him to show support to a fellow Ohioan while backing the electric revolution. Fieri’s collection includes mostly a mix of American muscle and American trucks, mostly in a very on-brand yellow colorway. That last part aside, it would feel totally natural for him to back a company that tries to deliver another American truck.
The company, now based in Ohio, restated the September delivery date with the announcement that the first Endurance Beta trucks had rolled off the production line. They’re just the first two of a planned 57-unit batch of Betas. Meanwhile, the Endurance Skateboard is getting ready to be shown and tested at the 2021 SCORE International San Felipe 250 in San Felipe, Baja California, Mexico.
Guy Fieri, world-famous restaurateur, chef, television personality, author, and unlikely style icon for his frosted tips that he will not let live in the ‘90s only, is with Lordstown. Seemingly out of the blue, he tweeted words of encouragement to the startup in the form of a congratulatory message. Lordstown responded with a thank-you and a “we’re happy to have you #RideWithLordstown,” which could mean that Fieri is one of the many private individuals to have booked a reservation on the Endurance. Lordstown says the Endurance is a better fit for fleets.
Of course, Fieri is a car guy himself, so it wouldn’t be that strange for him to show support to a fellow Ohioan while backing the electric revolution. Fieri’s collection includes mostly a mix of American muscle and American trucks, mostly in a very on-brand yellow colorway. That last part aside, it would feel totally natural for him to back a company that tries to deliver another American truck.
Congrats on the Betas and good luck in Baja @LordstownMotors! % https://t.co/1h1bp7SEIr
— Guy Fieri (@GuyFieri) April 6, 2021
Thank you for the support. We're happy to have you #RideWithLordstown.
— Lordstown Motors (@LordstownMotors) April 6, 2021
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