Renault Va Va Voom Facebook Campaign Launched

The British division of Renault has announced the launch of a Facebook campaign to support its new Va Va Voom TV ad for the Clio supermini, inviting fans to ask themselves what Va Va Voom is and who has it, to vote each week for their favourite Kings and Queens, while being offered the possibility to win various prizes.

“We’ve always been at the vanguard of car manufacturer social media activities, so given the British public’s affection for Clio and Va Va Voom, it seemed logical for us to use Facebook as a platform to enhance our direct interaction with customers and Renault fans,” stated Renault UK’s David Isherwood, Manager, Digital Communications.

Prizes include a 3D TV, Jimmy Choo shoes or an evening at The Fat Duck restaurant in Berkshire. The campaign runs in parallel to the French brand’s 40-second TV ad which broke earlier this month, starring Rihanna, Dita Von Teese and Thierry Henry.

The weekly winners and losers are revealed in an entertaining, satirical weekly web-show hosted by up-and-coming stand up comedian Chris Martin. The three-minute show, which runs for eight weeks, will also include a summary of the week’s Va Va Voom behaviour, vox pops and nominations from the Facebook wall.

Renault will also use a Facebook ‘Reach Blocks’ for the first time, which will guarantee visibility across the social networking site and lead people directly to the Facebook page and promote the competition.

Activity will be supported by online banner ads, which reflect the style of the TV commercial, and homepage takeovers and road blocks on fashion, celebrity and lifestyle sites such as Closer, Now and FHM.