Renault UK Uses iPads to Sell Cars

Gone are the days when you saw your Renault salesman with an old brochure or a leaflet in his hands. Instead, the UK network of dealers is going completely digital by rolling out the new interactive customer system they call "ConTact" (Con? Now that's a bad name for a marketing tool!).
Renault ConTact 1 photo
This has enabled the 140 nationwide dealers to present Renault's range of cars and customization options via Apple iPads and LCD HD TV screens. he system is mobile too, so, sales staff can show buyers around a specific model’s features, potentially next to a similar showroom display model, or maybe at your own office.

very new or facelifted Renault car within the past year, featuring the brand’s new visual identity, is included in the software, meaning Twingo, Clio (including Renaultsport 200 Turbo EDC), ZOE, Captur, plus the new Scenic range, including the new XMOD which joins soon, all figure.

Darren Payne, Renault UK's Director, Sales, said: “We’ve been rapidly renewing our range over the last few months, receiving great reviews for all of them from Clio, Captur and ZOE. The style of each of them is immediately apparent, but there’s never been a better time for us to showcase their other talents, plus the wealth of personalisation, options and technology on each. We felt it with our new line-up, it warranted a brand new way of engaging customers, making their showroom visit stand out even more. It’s anticipated in the future that we’ll be able to expand the capabilities of the iPads for even more uses, maybe even greeting customers.”


Would you like AUTOEVOLUTION to send you notifications?

You will only receive our top stories