Renault-Nissan 2008 Sales: Logan and Sandero Key Products Outside Europe

Achieving better sales results and increase the global share in a crisis-struck market sounds like mission impossible these days but it may seem like the Renault-Nissan Alliance managed to do it. At least this is what the two companies said in a press statement, revealing that the group recorded a global new vehicle market share of 9.4 percent, up 0.3 points compared to 2007.

Renault and Nissan sold a total of 6,090,304 vehicles in 2008 (2,382,230 units belonging to Renault and 3,708,074 units to Nissan), with sales of the French manufacturer decreased by 4.1 percent. However, Nissan did the impossible and improved its annual sales by 0.9 percent.

While the Renault Group increased its European market share by 0.2 points to 9 percent, the three brands (Renault, Dacia and Renault Samsung) increased their sales outside this continent by 1.5 percent to a total of 873,798 units.

Outside Europe, the most significant performances are represented by Renault's Brazilian sales – the group increased its sales by 56.4 percent (nearly 40,000 Sanderos and more than 36,500 Logans were sold) – and by the Russian figures as the company raised sales by 6.8 percent.

Nissan sales in the North American market fell 9.6 percent to 1,034,801 units versus 1,145,021 vehicles sold in 2007. However, the Japanese manufacturer recorded an impressive growth in Central and Eastern Europe where it managed to increase deliveries by 22.2 percent. A total of 210,215 units were sold in 2008 in this region, compared to 172,086 models in 2007.

“In a significant move towards reducing vehicle CO2 emissions as well as particulate pollution, the Alliance accelerated its breakthrough plans to lead the global automobile industry in mass-marketing zero-emission vehicles. The Alliance is forming innovative partnerships with governments, cities and other organizations that will advance the deployment of electric vehicles worldwide. 2009 will mark the 10th anniversary of the formation of the Renault Nissan Alliance,” the alliance concluded, underlining its efforts in the current difficult market conditions.