Renault Jump Starts EV Advertising Campaign

Although on the market for some time now, the world's first mass-produced electric vehicles, the Chevrolet Volt and the Nissan Leaf, have lacked a well-planned, coordinated advertising campaign. The reason behind this is simple: the two models, although available for all those interested, are only up for grabs in select markets, so a universal campaign for the two won't be justified.

Not the same can be said for the upcoming models in the Renault electric range. Proving that it likes to plan ahead, ever since the introduction of the Zero Emissions alliance with Nissan, Renault kicked off on Friday a campaign it calls “electrifying.”

Developed by Publicis Conseil, the campaign centers on a short clip that shows “how simple everyday life is with an electric car.” The punchline? ““We have already switched to electricity for so many things, so why not for travel?”

”Renault sees its role as helping consumers to make this shift. Thus, rather than approaching electric vehicles from the expected environmental point of view, the company has chosen to approach them from the point of view of everyday life to make the concept more concrete, pleasanter and more accessible,” said Stephen Norman, Renault vice president for Global Marketing and Communication.

As said, Renault will launch a fleet of no less than four electric vehicles in the next two years, both conversions of existing models and new cars. The offensive will begin with the Fluence Z.E this fall, will continue with the Kangoo Z.E at about the same time and will end before the start of 2012 with the introduction of the Twizy. Another model is planned for a later date.