We weren't given the full details of the new agreement, but we believe it will extend for the duration of the upcoming season only, with the company's logo due to be painted on the nose of the Renault R30 starting the very Bahrain Grand Prix this weekend.
“One of the primary motivations for our investment in Renault F1 Team was to use the sport as a powerful business-to-business platform and create synergies between different companies within our partner network,” said the Enstone based team owner Gerard Lopez.
“The fit between the core business of MOV'IT and the F1 audience is a perfect example of how we can use F1 as an enabler for companies within our partner network. Furthermore, it couldn’t be more appropriate for us to carry this branding in Bahrain, which is among the most demanding circuits on the F1 calendar for brake performance,” added the businessman.
“We are delighted to be part of the Renault F1 Team partner network. It is a hard task to stop F1 cars on a dime. Our high demands on material quality, intense research and perfect craftsmanship combine well with Formula 1. This braking expertise is available in every MOV'IT braking system,” said Frank Scherer, CEO of MOV'IT.
MOV'IT will therefore supply the braking system for the R30 for the 2010 Formula One season, as it “employs a unique construction of carbon-ceramic rotor that offers important advantages over its competitors, especially in terms of weight, strength and durability.”
Google News