Apparently, the Renault-Nissan Alliance’s Dacia Duster needed to lose the Romanian badging in order to cater to the South American market for which it has been reinvented. Wearing the Renault badge up front, the Duster made its regional debut at this week’s Buenos Aires Motor Show.
The Duster for the Americas gets new alloy wheels finished in a darker hue and fitted with a latest-generation four-wheel-drive system. Inside the designers have fitted a new dashboard that will give an upmarket feel. The vehicle will be produced locally, at the Curitiba plant in Brazil, and launched in last-quarter 2011 in Argentina and Brazil.
“Renault Duster is really adapted to Latin American markets. It surprises with its dimensions, larger than those of the competition, and its excellent abilities. This special version, with exclusively designed interiors, new colour schemes and a new grille, will make 4x4s affordable for more and more customers in Brazil and Argentina,” said Steve Norman, Senior Vice President, Global Marketing, Renault.
"For Renault, in America, we can really say that there will be a before and an after Duster. The Renault brand’s journey on the American continent promises to be exciting and full of new challenges. The next challenge for Renault in Argentina will be to surpass 100,000 vehicle sales a year for the first time in its history. Something tells me that before the year is over we will have met this challenge,” Norman added.
The Duster was joined in Buenos Aires by a phase 2 of Sandero (the brand’s local best-seller) and Sandero Stepway, both specially designed and marketed for these countries, together with Fluence.
The Duster for the Americas gets new alloy wheels finished in a darker hue and fitted with a latest-generation four-wheel-drive system. Inside the designers have fitted a new dashboard that will give an upmarket feel. The vehicle will be produced locally, at the Curitiba plant in Brazil, and launched in last-quarter 2011 in Argentina and Brazil.
“Renault Duster is really adapted to Latin American markets. It surprises with its dimensions, larger than those of the competition, and its excellent abilities. This special version, with exclusively designed interiors, new colour schemes and a new grille, will make 4x4s affordable for more and more customers in Brazil and Argentina,” said Steve Norman, Senior Vice President, Global Marketing, Renault.
"For Renault, in America, we can really say that there will be a before and an after Duster. The Renault brand’s journey on the American continent promises to be exciting and full of new challenges. The next challenge for Renault in Argentina will be to surpass 100,000 vehicle sales a year for the first time in its history. Something tells me that before the year is over we will have met this challenge,” Norman added.
The Duster was joined in Buenos Aires by a phase 2 of Sandero (the brand’s local best-seller) and Sandero Stepway, both specially designed and marketed for these countries, together with Fluence.