Photo: Renault
The Russian automotive industry is proving a though nut to crack for most carmakers, except perhaps for the French from Renault.
Being present on the local market from quite some time, the French know how to get to the pockets of Russian customers. It also knew how to capitalize on the budget Dacia cars built in nearby Romania, which they also build and sell in Russia as Renaults.
For more pretentious customers, Renault has a few aces up its sleeve, including for the SUV and crossover segments that are booming globally. As a means to grab more of this segment in Russia, a country that at least in theory has the potential of becoming a major auto market, Renault announced on Wednesday the introduction of the new car.
To be called Arkana, the vehicle is presented as a C-segment crossover which will be shown for the first time at the Moscow International Motor Show on August 29. Production of the model is expected to commence sometime in 2019.
There are little details available for the Arkana at the moment, but the French say it will “break the mould of the SUV market thanks to its unique design.” We’ll be likely to get more info on it as the launch date approaches.
Speculation is that the new crossover will be based on the Captur (Kaptur) currently on sale in Russia. Renault said the new model will sell not only there, but in other parts of the world as well.
As for the choice of name for the new SUV, Renault justifies it as follows.
"The new model’s name is derived from Latin ARCANUM (“secret”), which was used for centuries to mark events and phenomena of special significance."
"The name ARKANA underlines the uniqueness of the future crossover and its incredible magnetism. The concept of the ARKANA model is associated with mystery, attractiveness and pioneer spirit."
For more pretentious customers, Renault has a few aces up its sleeve, including for the SUV and crossover segments that are booming globally. As a means to grab more of this segment in Russia, a country that at least in theory has the potential of becoming a major auto market, Renault announced on Wednesday the introduction of the new car.
To be called Arkana, the vehicle is presented as a C-segment crossover which will be shown for the first time at the Moscow International Motor Show on August 29. Production of the model is expected to commence sometime in 2019.
There are little details available for the Arkana at the moment, but the French say it will “break the mould of the SUV market thanks to its unique design.” We’ll be likely to get more info on it as the launch date approaches.
Speculation is that the new crossover will be based on the Captur (Kaptur) currently on sale in Russia. Renault said the new model will sell not only there, but in other parts of the world as well.
As for the choice of name for the new SUV, Renault justifies it as follows.
"The new model’s name is derived from Latin ARCANUM (“secret”), which was used for centuries to mark events and phenomena of special significance."
"The name ARKANA underlines the uniqueness of the future crossover and its incredible magnetism. The concept of the ARKANA model is associated with mystery, attractiveness and pioneer spirit."
Google News