First of all, Reilly emphasized that Vauxhall will continue to remain a British brand while Opel will live on at a global level. However, the two will be named "Opel/Vauxhall" when referring to the European activities, Reilly said.
"We have decided that our face to the external world will simply be Vauxhall in the U.K. and Opel in the rest of the world. That will be reflected in the way we apply signage to our manufacturing and engineering facilities, our dealerships, our press events, our business cards etc," he mentioned in the letter.
Talking about Opel's vision, the CEO expressed his confidence that the German brand will do well in the future and presented the company's "working vision statement" that perfectly emphasized the way he sees things within Opel: "To be a leading European Manufacturer of high quality, desirable automotive products, based on German Engineering, driven by a united team of professionals and respected around the world.”
"It is time for Opel/Vauxhall to be clear winners again and to be recognized as clear winners. We need to take bold decisions and be held accountable for those decisions. By taking the right decision, we will reverse the downward trend in market share, we will return to profitability, we will have a brand that people want to buy and be associated with and we will lay the foundations of sustainable success. That is winning."
He once again backed General Motors and said that the US-based owner has no fault for the difficult times encountered by Opel. "I disagree that we can blame our difficulties on this relationship. This is just an excuse to take the responsibility away from ourselves. It displays a weak victim mentality. While we need the authority and autonomy to make the right decisions for Opel/Vauxhall, we also need to recognize the huge benefits we derive from being part of the GM family," he explained.
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