The Alpheon uses a custom badge on its front waterfall grille, in order to offer exclusivity. It will be marketed as a “stand-alone luxury product brand”. The vehicle targets the upper segment of the large sedan market, as it comes with a 2.837 mm wheelbase and a 4,995 mm overall length.
"With the introduction of the all-new Alpheon luxury sedan, we have added another attractive model to our product portfolio and our first entry in the fast-growing upper-midsize segment in Korea," said GM Daewoo President and CEO Mike Arcamone. "I am confident that the Alpheon will surpass the demands of the most sophisticated luxury sedan buyers in Korea."
The sedan is powered by a 3.0 liter V6 engine, which should offer 255 hp (this is the figure for the La Crosse) and is mated to a six speed automatic transmission.
“At first glance, the Alpheon's sculpting design flows in all directions, giving the vehicle a tightly wrapped appearance and a fast, coupe-like profile. Its dynamic and elegant body styling is highlighted by sharp side lines, short overhangs and fenders wrapped precisely around large wheel housings, giving it the presence of an upscale large sedan. The innovative design philosophy continues in the Alpheon's interior. The flowing shape of its instrument panel design offers a distinct, confident and upscale impression,” stated the press release.
The Alpheon is scheduled to enter the Korean market in the second half of the current year.